— Natalie Martinez


To complement our architectural design, we are now offering full service interior design services!











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We designed a renovation and addition at 2719 Tupelo St in the East Lake neighborhood for Atlanta homebuilder, Parclife Homes. Watch the video and learn more about what makes this house special.

If you know of a buyer interested in purchasing this home, send them my way! $569,900 in East Lake. 4BR/3BA








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3106 Dale Dr-18

Here are some recent photos of a new construction project we did in Buckhead.  Happy Monday!3106 Dale Dr-21 3106 Dale Dr-22 3106 Dale Dr-23 3106 Dale Dr-24 3106 Dale Dr-25

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If you’ve ever wanted the opportunity to invest in one of our projects, you now have the chance through GROUNDFLOOR, a crowdfunding source available to real estate investors. For as little as $10, you can become an investor in one of our projects with Black Dawg Construction, one of the intown builders we’ve been partnering with this year. We’ll be leading the design of a new Craftsman-inspired home within walking distance to the historic business district in the Kirkwood neighborhood.

Through GROUNDFLOOR, Black Dawg Construction is asking for a loan of $250,000 to pay for a portion of the construction of the home. Check out GROUNDFLOOR’s website and see how investors can select projects to fund and earn a rate of return between 6-26% in as little as 6 to 12 months. Seriously. Yes, that is probably better than what your cash is doing right now in any other investment.  You can check out the project profile and terms for the 2045 Dunwoody St project on Ground Floor and learn more about how it works.

If you’re curious about how exactly Natalie Martinez Architecture fits in to this, read on.

Our design and construction process with investor clients is very much what it is with other clients looking to build or renovate a home, but it’s a shorter schedule. Here’s the low down: we are approached by investors to design a home either before the investment property is purchased or shortly thereafter. We analyze the site and walk through the house looking for unique characteristics to preserve and examine the structural integrity of the home with an engineer.  We then begin the design process with our client and complete the design.  When we’re finished, the project is permitted through the City of Atlanta and then the construction phase begins.  Since this is a speculative house, the home will be listed and sold after the project is completed. You’ll catch me in the field checking in on the progress during site visits and working on marketing material for the sale side.

What makes this partnership with Jeff Raw unique is that he’s the licensed contractor who is building the project and he’s the real estate agent who markets it for sale. How exactly does this impact design? Well, for one, it’s highly collaborative and at the same time, very specific.  Unlike other projects with clients and their private residences, we’re asked to design a home that will stand out in the market.  We’re an experienced team and we know the ropes when it comes to designing in today’s market, so if the houses we design aren’t under contract in 30 days or less, something’s not right.

What’s great about our clients (and blog readers!) is that we share the same values about design… It’s a process and building two of the same thing is boring. Every house should be unique because every house has a story.

So that’s my big news for today.  Check out GROUNDFLOOR and consider investing in our 2045 Dunwoody St project! You’ll have your hand in a great quality home in the Kirkwood neighborhood and make some cash at the same time.

You know I’ll keep you updated on the construction progress on my social media channels. So, stay tuned for more project updates on the Dunwoody House. If you’ve got some design ideas, leave them in the comments section below!

Ground-Floor-buttonGROUNDFLOOR is a revolutionary new way to invest in real estate. Help fund 2045 Dunwoody St and be a part of building a home.


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I don’t like to play favorites, but getting out to 154 McClean St in Decatur has been tough over the last four weeks. I started a real estate practice class that has me out of the office about 30 hours per week for the last month. I’ve been balancing that with full-time architecture work, recruiting for an architecture position that I’m looking to fill, and planning for business growth. Lots of amazing synergy has been buzzing around the Natalie Martinez world this past month and my not so little McClean house hasn’t gotten any attention until now.  (If you want to keep up with the latest project updates, make sure you’re following me on Instagram.  I share photos of projects and places I’ve been throughout the week.)

In the past two years, I’ve designed many houses on narrow lots. (That’s just a reality when you build houses intown.  Most residential lots zoned residential have 40-60′ frontage. This combined with setback restrictions usually yields a 30′ wide house.   The lot for the McClean house was almost a double lot and afforded a more gracious design on the property. I took advantage of the space by adding a wrap around porch and  breezeway connecting the house and garage. Look for more Craftsman inspired projects this Fall brought to you by Natalie Martinez + Parclife Homes!


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