This picture was an outtake from a group photo last week, but I think it captures something special. I’ve been keeping a secret from you and I’m excited to finally share some big news! I’ve joined the Raw Real Estate Team at Keller Williams Metro Atlanta! The Raw Real Estate Team is a specialized group of real estate, construction, and design professionals. We’re a full service real estate group, so that means we have people who can help you buy or sell your house, but we also have a unique niche that separates us from the pack: we are really good at finding intown real estate opportunities for investors and savvy home buyers who want to capitalize on a home building or renovation project in Atlanta’s wonderful, walkable neighborhoods. The Team helps our clients find a property or lot, guides them through the financing process, collaborates on the design (that’s where I come in!), and then permits and builds the project! Sounds like something you’d want to be a part of, right?!
What does this mean for my micro residential architecture practice? Well, the business model doesn’t change much, except that I’ll have to continue to turn away work that isn’t a good fit for me and I will need to make a choice: I either grow and hire someone or I scale back temporarily. When I’m doing strictly design, I’ll just keep doing what I’m doing. When I’m in real estate mode, I’ll be operating under the Raw Real Estate and Keller Williams brands because I will need to be affiliated with a brokerage. I’m also going to become laser focused on the investment, design, & construction opportunities in my key segments of Atlanta –communities that are walkable and family-friendly with great schools, but without neighborhood design restrictions–so we can infuse some small modern houses into the market. (Is anyone else smiling or is it just me?)
This recent evolution to expand and enter the real estate field came from my desire to better serve my existing clients, have my hand in the storytelling part of homebuilding, and create a practice that feels the most like me. The biggest perk of being an entrepreneur is that I can create something that truly encompasses all of my passions–design, storytelling, relationship building, and real estate investments. This year has been amazing and exhausting, just like having a baby all over again. Even when I’m tired and overworked, there haven’t been any regrets about stepping out and having a go at this.
So that’s the big news! Let me know if you have any questions or if there is anything we can do to help you with your home building/ renovation project or residential real estate investments. My business from the beginning has been referral-based so I hope you’ll continue to follow me on this journey to build homes and change a city.
Raw Real Estate Team. Ashley Pruett, Reuben Green, Natalie Martinez, and Jeff Raw
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